Restaurant Growth Lead

About Naija Kitchn Naija Kitchn is building the growth engine behind modern restaurants. Most people discover us through Naija Kitchn Bulk Food Orders, but that’s only the beginning. Bulk Food Orders is both a restaurant brand and our customer acquisition strategy. Every bulk order gives us the opportunity to build relationships with restaurants and eventually help them grow through our restaurant management platform. Today we actively grow three brands:

Naija Kitchn Bulk Food Orders KOF Sports Cafe (Bowie, Maryland) Eni Fruit & Veggie (Ibadan) Learn more:

https://naijakitchn.com https://www.kofsportscafe.com https://www.enifruitandveggie.com The websites only tell part of the story. During the interview, we’ll share the bigger vision and where we’re taking the business.

Your Mission You will own growth across two sides of Naija Kitchn. 1. Grow Our Existing Brands You’ll be responsible for growing all three brands. Every week, every brand should achieve:

At least 20% sales growth At least 20% growth in social media reach and engagement You’ll personally lead the Bulk Food Orders brand while managing the representatives responsible for each restaurant. You’ll work closely with our designers to plan campaigns, partnerships, promotions and content that actually drive revenue. You’ll be responsible for:

Sales growth Social media growth Content strategy Marketing campaigns Community building Partnership development Team leadership Weekly reporting Growth experiments Because one of our brands is located in Ibadan, this is a hybrid role. You’ll occasionally work from Eni Fruit & Veggie to understand the business, create content, support the local team and identify growth opportunities.

2. Grow Naija Kitchn Our second business helps restaurants grow by managing their marketing, customer acquisition and back-office operations. Your responsibility is to grow this side of the business. Minimum monthly target:

Sign two new paying restaurant management clients every month. Every restaurant you sign becomes part of the portfolio you’ll continue helping grow.

Success Metrics Every week:

20% sales growth across every brand. 20% social media growth across every brand. Every month:

Two new paying restaurant management clients. Strong leadership of the growth team. Weekly reporting with measurable results. Continuous improvement of our growth systems.

First 30 Days Your first 30 days are a paid probation period. To successfully complete probation you must:

Sign at least two new paying restaurant management clients. Build repeatable growth systems across all three brands. Demonstrate measurable growth across sales and social media. Show that you can lead and execute without constant supervision.

Who We’re Looking For This is not a social media manager position. This is not a traditional marketing job. We’re looking for someone who thinks like an entrepreneur. Someone who wakes up thinking about how to create more customers, more revenue and more opportunities. You’ll thrive if you:

Take ownership. Love solving business problems. Learn quickly. Execute fast. Lead people well. Are highly organized. Care about measurable business results. Don’t wait to be told what to do. We hire for curiosity, ownership and execution. Experience is valuable, but your ability to learn quickly and deliver results matters more.

Why Join Naija Kitchn? You’ll work directly with the founder while helping build a company operating across Nigeria and the United States. You’ll own the entire growth function, influence strategy and help shape the future of multiple restaurant brands. As our portfolio grows, you’ll have the opportunity to build and lead a much larger growth team. We don’t measure hours worked. We measure businesses grown.

How to Apply Before applying, please review our businesses:

https://naijakitchn.com https://www.kofsportscafe.com https://www.enifruitandveggie.com The websites won’t tell you everything. They’re simply a starting point. Step 1: Record a 5–10 minute Loom video Introduce yourself and answer:

Who are you? Why are you excited about this opportunity? Why do you believe you’re the right person for this role? Tell us about something you’ve helped grow that you’re proud of. Step 2: Submit a 1–2 page Growth Plan We don’t expect perfect answers. We want to understand how you think. Please answer the following: Naija Kitchn Bulk Food Orders is both a restaurant brand and our strategy for attracting restaurants onto our management platform.

How would you grow Bulk Food Orders? How would you use it to attract more restaurant management clients? KOF Sports Cafe After reviewing the website:

How would you increase sales over the next 90 days? What opportunities do you think we’re currently missing? What would be the first three things you’d do if you started next week? Eni Fruit & Veggie

How would you increase sales and foot traffic? Since you’ll occasionally work from this location, what opportunities would you look for in person that you can’t see online? Restaurant Growth

How would you sign your first two restaurant management clients? If you had no advertising budget, where would you start? There are no right or wrong answers. We’re much more interested in how you think than whether you guess our strategy correctly.

Compensation This is a high-performance role for someone who wants to build businesses, not just manage social media.

₦300,000/month performance salary for meeting your growth targets. ₦150,000/month if the agreed growth targets are not met. ₦100,000 commission for every new paying restaurant management client you bring on. Minimum expected monthly earnings: ₦500,000 by achieving the target of two new restaurant management clients each month. Unlimited commission with no earning cap.